Blow past competitors with content marketing that maximizes value to HNW and UHNW clients and boosts conversions beyond what you thought possible. It all starts with a strategy.
Luxury Content Strategies
Your content strategy builds the foundation for successful content marketing. Having a content strategy tailored specifically to your luxury brand goals is one of the easiest and most impactful ways to ensure you get results form your content marketing efforts.
Market Research
Learn your competitors’ content marketing strategy. Understand what does and doesn’t work and discover gaps you can leverage.
Content Guides
Ensure all of your content is consistent and in line with your luxury brand. Avoid grammatical and stylistic errors that erode the brand.
Buyer Personas
Create content that is genuinely aligned with your target audience. Increase conversions and maximize value to your audience.
Keyword Research
Understand what people are searching for and generate more targeted traffic from search engines like Google and Bing.
Social Planning
Align your social media posting with the content on your website and other platforms, ensuring greater consistency and results.
Video Planning
Reach a wider audience with videos that compliment your on-page content. Drive more results and provide a better user experience.
Content Planning
Get the exact articles that will provide the greatest impact in reaching your company’s goals and drive unparalleled growth.
Workflows
Have an exact plan for how your content will be created and published and who will be involved in the process.
Calendars
Have a schedule for the exact dates your content will be published so you can tailor complimentary marketing efforts appropriately.
Your Luxury Content Strategy Includes
- True competitor analysis
- Top 3 competitor content research
- 1 - 3 buyer personas
- Content consistency guide
- Keyword research up to 3 topic silos
- Content planning for 52 articles
- Video planning for 24 videos
- Social media planning for 52 posts on 2 platforms
- Complete implementation workflows
- Editorial calendar for one year
Up-to-Date Facts and Data
The team at Luxury Content understands that up-to-date data is critical for making decisions around marketing. We use the best industry tools to gather information around keywords, competitor analysis, etc. You will get the most up-to-date information included in your strategy so you can make more impactful choices and maximize the returns on your content marketing over the year.
Comprehensive and Actionable Analysis
What good is a strategy or report that you can’t act on? You’ve paid for reports, white papers, and strategies in the past, only to find out it was all theory. Your luxury content strategy will include, from beginning to end, everything you need to implement the most effective content marketing campaigns possible. Whether you choose to implement the strategy yourself or continue working with us, you will not be lost at any time.
Focused On Helping Achieve Business Goals
Not every business has the same goals at the same time. Considering your luxury brand’s current and mid-term goals is critical to your content strategy. Your strategy will be tailored around these goals to ensure you are moving forward and growing in the areas you want for tangible and measurable results.
Luxury Strategy Process
The Luxury Content team will conduct an initial paid discovery meeting to understand your goals and expectations. If we are a good fit, your discovery fee will be applied toward your content strategy.
Once you’ve committed, an initial kickoff meeting will take place to cover timelines and go over the exact information we will need to proceed.
You will need to complete the information collection forms. These will cover information about your company and your competitors as well as information about your short, mid, and longterm goals.
The Luxury Content team will complete your content strategy to include the aforementioned information. Any special requests made during the discovery seassion and kickoff meeting will be taken into consideration.
Once your strategy is completed, a findings followup will be conducted. During this meeting, you will be provided with your strategy and given the opportunity to ask questions. The Luxury Content team will go over all aspects of your strategy.
Once your strategy is completed, the next step is implementation. During the findings report, the Luxury Team will cover the next steps you can take to propel your content marketing efforts to new heights, whether you decide to implement yourself or work with us.
Create A Foundation For Your Content
Starting your content marketing efforts with a content strategy can make the difference between success and failure and will elevate your brand in the eyes of your target audience.
