Blog Content For Luxury Brands: Entice and Entertain Your Target Buyer (Step-by-Step Guide)

Blog content is the cornerstone of helping companies connect with potential customers and clients. However, it’s not the perfect content solution for all brands and, if done incorrectly, can do more harm than good.

For luxury brands especially, poor blog content can lead to brand erosion and, ultimately, a devaluing of your products or services by prospects. It’s critical, then, to understand precisely what makes good blog content, what types of blog content perform best for luxury brands, and how to ensure consistent quality across each post your brand publishes.

At Luxury Content, we work with luxury brands across industries to create the highest quality content. This begins with a luxury content strategy that ensures everything completed for your brand is consistent and on point. Contact the Luxury Content team today if you want blog content created for your luxury brand.

What is Blog Content?

Traditionally, a blog is simply a regularly updated web page or site with articles published in reverse chronological order. Blogs can be managed by both individuals and groups for personal or professional purposes. 

In the current landscape, the term blog is typically used to describe any website page where articles and videos are published. Other blog page names include resources, articles, posts, and updates.

Then, blog content is the specific posts published under these blog pages. The purpose of blog content will vary based on the end goals of the people or organizations publishing it. However, one thing that remains ubiquitous among publishers of blogs is the desire to have blog content read and, most of the time, acted on in some way.

Benefits of Blogging for Luxury Brands

For luxury brands, very specifically, blogging can present a multitude of benefits across the various departments of your company, from sales to marketing to support and even management. 

Well-targeted blog content that is carefully crafted with end users in mind can help to educate your prospects and eliminate many of the challenges selling luxury products presents.

For e-commerce brands especially, blog content can be highly beneficial for overcoming issues and improving conversion rates. Also, you can more easily upsell and cross-sell products based on the articles they read and the products they view. 

Other benefits of blogging for luxury brands include:

• Increased website traffic
• Better brand engagement
• Easier to capture emails for further marketing
• Builds trust and improves transparency
• Helps with social media marketing

For newer luxury brands especially, blogging can present opportunities to reach qualified consumers who might otherwise not know your brand’s existence. The key is to ensure the quality of your content is consistent across each article to avoid damaging your marketing efforts. 

Types of Blog Topics For Luxury Brands

Blogging for luxury brands is more sophisticated than just throwing words onto the page. There are different blog types suitable for conveying various types of information to diverse audiences. 

The key to mastering your luxury blogging is understanding each of these different blog post types and when you should use them.

Key to correctly utilizing each blog type is first understanding the intent that it should be used to address. A good starting point is Semrush, which classifies content into four intent types: informational, commercial, navigational, and transactional.

How-to Blog Posts

How-to posts are informational-type blog content that can be beneficial for attracting prospects at the top of the funnel or the awareness stage. These individuals seek to gather information to help them make more informed decisions or achieve results.

While a bit outdated, this graphic demonstrates just how powerful and popular how-to posts can be.

Find more statistics at Statista

Examples of how-to posts, along with use cases, include:

• How to clean a Birkin bag (Blog for a luxury handbag maintenance service provider)
• How to find off-season deals at five-star resorts (Travel blog for a luxury travel agent)
• How to select a jet car for regular flyers (Blog for private aviation company selling jet cards )

The critical thing to remember with how-to blog posts is you should be focused on maximizing value to the reader. Even for business blogs, how-to, and other informational posts should address user needs first and foremost to ensure they trust you as an honest and unbiased resource.

List Posts

While often associated with churn and burn content producers, list posts are a versatile way to present a lot of information quickly and easily.

These posts present solid opportunities to pad out your content with informative posts, so long as each list you create serves a purpose and is designed to be helpful to your target audience.

One thing to consider when writing list posts is the initial outlining and creation process. Many novice writers will add numbers to the list and then attempt to fill them with random items.

The better way to get started is first to understand the specific problem your post intends to solve. Create the list, the number of items on that list, and the supplementary information with this in mind.

Opinion Pieces

Opinion posts are great when paired with years of experience and expertise within your specific luxury niche. They can help to create a more authoritative blog and improve brand engagement. 

However, there is a right way of doing opinion pieces, and then there is every other way of creating them. Key to writing successful opinion posts is a meticulous understanding of what your prospective audience wants to see.

Ensure your opinion pieces reflect your brand and work well with the other content of your blog. Just because it’s an opinion post doesn’t mean it can deviate from brand and content guides.

Interviews & Guest Posts

Interviews and guest posts can make for outstanding content for luxury brands. This holds especially true if the content is from a reliable source and your target audience is interested in the individual.

Examples of this could include interviews with designers for luxury fashion brands, luxury real estate agents knowledgeable of a specific market for real estate blogs, etc.

The critical thing to remember when allowing guest posts or conducting interviews is that everything must meet your same high standards, or it shouldn’t be published. Guest posts should follow your brand and content guides, and interviews should contain helpful and relevant content.

Product Reviews & Comparisons

One of the best things a luxury brand can do is demonstrate to potential buyers exactly why your product or service is the best. Product reviews and comparison (vs.) type articles often accomplish this.

The key here is to make sure that you remain honest and factual. Remember that anyone purchasing your product will eventually figure out the good and the bad, so there is no hiding it.

When crafting product reviews and comparisons, whether about your products and services or a competitors, it is always best to highlight both the good and bad to calibrate expectations properly.

Remember that a person who knows both of these and still decides to purchase from you will likely be satisfied with their purchase. This is also how you create brand loyalists to spread the word for you.

Case Studies & Success Stories

Case studies and success stories are a powerful way for luxury brands, especially service providers, to sell their products or services through social proof.

The critical thing to remember is to let the numbers and the outcomes speak for themselves. These are not opinion pieces; if you choose the right clients or customers for case studies, these should do a good job of selling your brand as competent, prestigious, and trustworthy.

It is also crucial that you utilize facts and data. For this reason, maintain meticulous records if you have an idea that you may use a client or specific product as a case study. 

Also, use plenty of visuals throughout your case studies and success stories. This can be anything from graphical representations of data to video testimonials and interviews. 

Remember that most people who read your blog posts will skim the headlines and visuals, looking for relevant trust signals and quick summaries. Provide these as much as possible where applicable for maximum results. 

News & Industry Updates

Virtually all luxury brands can benefit from providing regular news and update posts to keep buyers informed of changes in the company or industry. These posts go a long way toward cultivating authority, inspiring trust, and increasing engagement.

The most important thing to remember when creating news and industry update posts is to create original and fresh content. Don’t simply regurgitate what twenty other news posts have published.

Attempt to get quotes from original sources relevant to a story and try to present information in visually appealing and helpful ways.

Also, never stretch the truth or try to present information and quotes dishonestly. This will lead to brand erosion and can get you in trouble with readers who may now avoid purchasing your products or services due to a lack of trust. 

What makes a blog post worth reading?

Before we go through the step-by-step guide to creating a blog post, you should first understand three critical components that make every article you create worth reading.

Helpfulness

Above all else, every blog post created by your brand should be helpful to the target reader. This is especially true for luxury brands as you aren’t simply creating content to entertain but to inform and educate your target reader.

The key is understanding the user intent and fully addressing this. Every person who reads your post is looking for something, whether to have a question answered, learn a new skill, or be informed. Give it to them, and you will consistently produce blog posts that drive growth and inspire loyal followers of your brand.

Relevance

Just as your content should be helpful to your target audience, it should also be relevant. Your article doesn’t do a lot of good if the information contained doesn’t pertain to the particular person reading it.

As with helpfulness, you want to take into consideration user intent. What reason does the person have for reading the article, and how should you address the content to make it most relevant to them?

For example, an article about luxury watches should be written differently for a first-time buyer versus one that addresses experienced collectors. The style and tone of the article, down to the level of jargon you can comfortably use, will be different, even though the purpose of the articles may be similar.

This brings us to the final point of creating blog content worth reading.

Readability

What will instantly turn your audience off from reading your post? Writing in a style or at a level they don’t understand or aren’t interested in.

You will create buyer personas for your target audience in the step-by-step guide below. These are critical to understanding your audience and will help ensure every article you post is readable.

The key things that should be focused on are education level, topical understanding, and primary spoken language. Always ensure these are tailored to your specific audience to ensure maximum readability. 

Step-by-Step Guide for Creating Engaging Blog Content

By now, you likely have a few blog post ideas that will work for your luxury brand. Before rushing into blog content creation, however, you need a process that can be consistently repeated to maximize your chances of success.

Below are ten steps to repeatedly create high-quality and compelling blog articles for your luxury brand.

1. Content Strategy: Start with a content strategy to guide your efforts

“Your brand’s content strategy should serve as the cornerstone of your content marketing efforts to help content remain targeted and consistent.”

It isn’t easy to create content for a non-specific audience. More importantly, selling to people you don’t fully understand isn’t easy. Both of these challenges can be easily mitigated through a comprehensive content strategy. 

Your brand’s content strategy is the cornerstone of your content marketing efforts. Everything should be an outflow of this strategy to help your content remain targeted and consistent.

Ideally, your content strategy should include the following core components:

• Market research
• Buyer personas
• Competitive analysis
• Keyword research
• Content planning
• Content guides
• Production workflows
• Content calendar
• Social/video guides (optional but essential)

Depending on your company’s specific goals, there may be other components to this content strategy. Ideally, your content strategy will be aligned with your brand strategy, ensuring your marketing efforts work cohesively together.

You should also have guides for hiring writers, editors, graphic designers, videographers, and anyone involved in content production. 

2. Target Audience Insight: Understand your audience and buyer personas

“Understanding your audience is the key to creating blog content that keeps them coming back and drives continuous sales. All of this starts with having comprehensive and accurate buyer personas.”

You should have created buyer personas as a core part of your content strategy. These are fictitious representations of your target audience. You don’t need to go crazy and make a dozen personas for each audience segment; one or two will suffice to represent your core audience.

The next step is to begin formulating concrete conclusions about what your audience wants and how they want it.

Take the information in your personas and dive deep into the data. Look at how often these people consume online content and when they will likely consume it. Look at the devices they will most likely use to access blog posts.

Also, begin looking at related interests. These are other interests that a person might have outside of your brand’s core offering. For example, a prominent corporate executive interested in private aviation travel will likely be interested in fine dining, luxury hotels, or high-end luggage.

Understanding these cross-interests will help you better understand your target audience and also help to identify content opportunities later on.

Take your time at this step to thoroughly understand everything about your audience. This is where you can begin to differentiate your luxury brand from others and provide blog content that is better tailored to the needs of your customers and clients. 

3. Gap Identification: Find gaps that can be exploited in existing content

“Look for the gaps in your competitor’s content marketing. This is where you can strike and achieve easier gains in the short term.”

Gap analysis is looking at what content already exists and then examining the gaps you can fill for easy wins. This is one of the most effective strategies when starting, as it presents an opportunity to add value rather than just rehashing what is already out there.

The key to gap analysis is ensuring you are serving up blog posts that your audience wants to see. As you can guess, your buyer personas will play an integral role here.

List out the topics you came up with in your content strategy, and then map out all the content ranking for the keywords you discovered. This should give you an abundance of ideas for content. 

Next, take a look at gaps in the content. This can be anything from topics and ideas lacking sufficient content to areas where content doesn’t exist.

Put yourself in the position of a marketing director at a private aviation firm that offers jet cards tasked with implementing a content marketing solution. Let’s look at gap analysis in action. 

You’ve created your content strategy and have almost everything completed, with the exception of the actual articles and content calendar. While you have a list of topics and keywords, one thing that stands out is many of these topics already have a substantial number of blog posts written about them.

While you know these articles need to be written; it would help if there were some low competition gaps that you could easily create content around, which would help your target audience.

So, you look at some of the keywords you’ve compiled and notice that many of them are related to particular cities your potential clients frequently travel to. The next step you do is to run each of these cities through Google Trends to see which ones are experiencing an uptick in search interest. 

Paris isn’t getting much attention:

Neither is London:

However, Dubai seems to be experiencing an upward trend (remember, Google Trends looks at changes in data, not traffic numbers):

You already have a few article ideas for Dubai, such as:

• Private jet travel to Dubai
• Guide to private airports in Dubai and other Emirates
• Luxury ground transportation for private jet travelers in Dubai

However, when you look over your buyer-personas cross interests, you notice a few areas that aren’t being covered concerning private jet travel to Dubai. For this example, let’s say:

• The Abu Dhabi Grand Prix
• DP World Tour Championship
• Dubai International Boat Show

These are just a few examples of significant events that clients of a private jet brand would be interested in attending in Dubai. So, you can then go through and break these out into articles that would appeal to your target clientele.

This is just one example of looking for content gaps. You can use other tools and channels, such as:

• Ahrefs
• Semrush
• Social media platforms
• Forums

The key is to ensure that you are creating content relevant to your target buyer and that your content meets user intent.

4. Blog Post Type: Select the appropriate blog post formats for each topic

“If you’ve taken the time to understand user intent, then selecting the right blog format should be no trouble. Choose the format that best serves to answer the reader’s questions.”

At this point, you should have at least a year’s worth of article ideas. Go ahead and pick one of these ideas that we will use for the rest of this guide. For the rest, add them to your content calendar after we’ve completed this guide.

With your first article idea in mind, you must determine the user intent and blog post type. Should the article be a how-to guide, a listicle, or something else? Use the content types discussed above as a refresh.

Understanding the user intent will help you determine what a person expects from your blog post. With this knowledge, you can better understand the format it should be presented in.

Let’s use our example from the above gap analysis. Our goal is to create content targeting high-net-worth golf enthusiasts interested in attending the DP World Tour Championship and likely to fly private.

With this in mind, you’ve broken down a few potential articles that could cater to this crowd, which include:

• Attending The DP World Tour Championship For HNW Golf Enthusiasts: Your Guide To Doing It In Style
• The Luxury Travelers Guide To Concierge Services During The DP World Tour Championship
• Booking A Private Jet To The DP World Tour Championship: Pricing Guides For 202X

We’ll pick the “Luxury Travelers Guide To Concierge Services” article for our purposes. This illustrates an excellent example of a market gap that would interest the target buyer.

While plenty of articles address visiting the DP World Tour Championship, none specifically addressed luxury travelers looking to book a concierge service to make the experience smoother.

With this in mind, what type of article should this be?

Using Semrush, we can see that the keyword has both commercial and informational intent. Therefore, users searching for this will seek information to help them and make a purchase after getting the information they need.

With this in mind, we can discern that we need a few different article types or sections of a single article.

These different articles or, more likely in this case, sections of the one article, will likely include:

• How to select the right concierge service when attending the DP World Tour Championship
• 5 (or whatever number) best concierge services in Dubai
• How much does a concierge service cost in Dubai

You will likely have more, but this gives you an idea for starting. As you can see, depending on the article, you may need to include more than one content format. This isn’t always the case, but you should take the time to thoroughly understand the search intent of a keyword so that you can best format your article.

From this, you could also create individual reviews of concierge services in Dubai that would interest your audience and then link to them from this article.

Before we move to the next step, notice that the search volume for this specific keyword is not available. Don’t let that discourage you from pursuing terms like this, however. Highly specific search terms like this often have very small traffic numbers, such as ten each month or less. However, this term can hold high commercial value for the private aviation brand we used in this example.

Consider that just one or two leads from this article could translate into tens of thousands in profit, and you can see that even low-traffic search terms can yield significant results when strategically selected.

Now that we understand the search intent and format, it’s time to create the outline and write the blog post.

5. Compelling Titles: Start with the title to better ground your content 

“Starting with the title can help to keep your blog post grounded. It provides guiderails that allow you to stay on track as you write your article.”

While it may seem counterintuitive to start with a title, it can help to provide some guiderails when writing your article.

Having a clear and concise title makes it very clear who you are targeting and precisely what the article should be about, helping you stay on task when writing. So, starting with the title and adjusting as necessary once your article is written can often be helpful.

One of the tools I like to use for formulating headlines is the Headline Analyzer from CoSchedule. The tool makes it easier to create unique and memorable headlines that are likely to stand out in the SERPs and better capture the attention of your target audience.

Our current headline is a bit lacking, so let’s optimize based on what we already know about user intent and with conversion optimization in mind.

While not perfect, this represents a vast improvement over our previous headline. First, from an SEO perspective, it frontloads the key terms so the target user immediately knows the article: Concierge Services During The DP World Tour. 

You also have the user intent covered as the target user knows what they will get, a how-to guide for picking the best concierge services, plus five recommendations. 

One final benefit here is that you already have the preliminary layout for your article, starting with the how-to section, then your five recommendations, and then your conclusion. This will help keep you grounded as you create your outline and write your article in the next few steps.

After the article is complete, you can optimize this to try and get a higher score if you’d like. However, I recommend using these scores more as a guide rather than focusing on getting perfect scores, as you will see diminishing returns between the time spent optimizing and the results you get.

Once you are satisfied with the title, and it matches both your user intent and will likely appeal to your buyer personas, it’s time to develop your outline. 

6. Structured Outline: Develop a content outline that is easily skimmable 

“The outline creation is one of the most important parts of creating a blog post. Done right, you should clearly understand how each piece will work together and how to transition from one heading to the next.”

Your next step in creating a blog post tailored to your target audience is to make an outline that will guide your writing.

Having already created the title, this process will be much easier than just trying to come up with the outline from scratch. Remember that this particular blog post, Concierge Services During The DP World Tour, is both informational and commercial. 

Our title shows that we will first tackle the informational aspect and then the commercial. With that in mind, let’s break these into two different parts and create an outline for this article.

First, let’s look at the informational side. We want to essentially write a how-to for finding a concierge service in Dubai during the DP World Tour Championship. 

Let’s first make a few assumptions to help us. We can reasonably assume that someone looking up this article understands what a concierge service is and what they do. So, you can skip the beginner sections. It’s also safe to assume that many of them will have worked with concierge services previously. Therefore, these basics don’t need explaining.

It’s likely that a person looking up this article wants specific information regarding utilizing a concierge service during the DP World Tour Championship.

Some questions and concerns that might be of use to a person looking for this type of article include:

• How far in advance you need to book concierge services before the event
• Which concierge providers are best for this specific event
• Are there any unique considerations regarding concierge services in Dubai
• How much do concierge services cost in Dubai
• Do these concierge services become more expensive during the event

There are likely many other considerations. However, this should provide an idea of the types of questions someone searching for this specific article will want answered.

There are quite a few tools out there that can assist you with understanding what questions and blog post headlines are needed and what topics should be included in your articles. These tools include:

• Surfer SEO
• Frase
• Dokey
• Market Muse
• Neuron Writer

At Luxury Content, we tend to use Frase as it streamlines the process of generating outlines and content briefs for writers. However, both Surfer and Frase are solid options, even if you will be writing all the posts yourself.

Frase makes it incredibly simple to create an outline based on the content that is already out there, which also makes it easy to fill in the gaps in knowledge and add value. 

Here is what this process looks like in Frase:

After setting up Frase, which is beyond the scope of this article, you can see all of the relevant articles and the outlines. Remember that we’re going to tackle this article in two pieces, the first being how to pick a concierge service and the second actual recommendations. 

In Frase, this will look something like this:

Now let’s add the commercial aspect of the second half of the article and then set up our document:

As you can see, we’ve compiled what’s already ranking and then added in just a bit more to make sure we are creating value. You don’t just want to regurgitate what’s already out there, but you also don’t want to create something so radically different that Google and other search engines don’t serve up your blog post.

In that respect, outlining your blog posts is a fine art of maximizing value to your target buyer while still considering what search crawlers are looking for. 

Once you’ve completed the outline, it’s time to start writing your blog post.

7. Writing Process: Write your blog post while keeping in mind user-intent

“Pay careful attention when writing the blog post to the three components that make a post worth reading: helpfulness, relevance, and readability. Always prioritize user intent to ensure you meet these three points.”

With your outline fully fleshed out, you can begin writing. If you have completed your content strategy, you should have a clear and comprehensive content style guide. Make sure to review it before writing to ensure everything is consistent.

One trick that might help you is to write the conclusion first. This can give you a very clear point that you are writing toward and ensure that your content stays focused.

Make sure that you are utilizing your brand personas. Think about the type of person who will be reading your content and how you can make content easier for them to consume. Things to consider will be:

• Education level
• Age (cultural and generational factors)
• Primary language
• Technical understanding

You also want to consider when the person will likely be reading the blog post created for your luxury brand. Are they likely to be on their phone browsing during free time or on their computer purposely seeking out an article from you?

All of these things will dictate the format of your post, such as word choice and sentence structure, as well as how the post should be laid out.

Take your time when writing each blog post. Remember, quality is always better than quantity when it comes to content, especially when that content is used to represent a luxury brand.

Once you’ve finished writing, go through it a few times to optimize. First, go through and fix any grammatical issues. Next, go through one final time and fix any pacing or formatting issues. 

After your post is completed and optimized, you can begin enhancing it with supporting media.

8. Enhancement with Media: Include relevant images and multimedia for impact

“After writing your article, you must add relevant images, video, and audio clips to help the reader. Don’t overdo it. Instead, focus on areas where adding media can help.”

Blog articles with huge walls of text are a turnoff to almost anyone. These types of blog posts are difficult to read, time-consuming, and visually unappealing. More often than not, they are also highly inefficient ways of presenting information since some data within your blog post is likely to be better presented via more visual mediums.

With that in mind, after you’ve written and optimized your content, you should go through and look for points where different media types can be added. This can be anything from video shorts to images and charts or graphs.

Ideally, you want to create these in-house or via a singular freelancer so that all of your visual elements are consistent. However, there are a few different places where you can look for visual content to help with your blog post. 

For photos, there are dozens of royalty-free and paid stock photo websites. Some of the top options include:

Royalty-Free Stock Photo Websites

• Unsplash
• Pexels
• Pixabay
• Freepik

Paid Stock Photo Websites

• Adobe Stock Photos
• Getty Images
• Shutterstock
• Envato Elements

One advantage of using paid stock photo websites over free ones is that you will typically find they are used less due to the barrier to entry via cost. However, both free and paid stock photos will be fine when used sparsely and correctly. 

For videos, it is always recommended that you create your own. Always make sure that you come across as authentic and authoritative in your videos and ensure that any design elements in the videos, such as openings, match your content style guides.

For charts, graphs, and infographics, there are a few different places to get quality data that is accurate. A few websites you can get charts and graphs from include:

• Statista
• Visual Capitalist
• Pew Research

Depending on the topic of the blog post, you can also consider adding podcasts or similar media to enhance the value of your post. Ideally, you’ll want to keep these short and make sure that they truly add value to prevent overloading your blog readers with information.

Go through one last time, reading your blog post and making sure that all of the visual elements you’ve added work with the written content. Once this is finished, it’s time to publish the article.

9. Publish and Promote: Upload, publish, and promote your post across all channels

“Always promote your blog posts to help them get initial traffic. Don’t go crazy posting links everywhere. Instead, focus on getting your article in front of the people who might find it most helpful.”

How you publish your article will depend on the content management system (CMS) you are using. The most commonly used platform is WordPress, but there are others out there, with some of the more popular options including:

• Squarespace
• Wix
• Webflow
• Joomla
• Drupal

To publish your blog post, you will need to refer to the documentation for the specific platform you are using. That said, the entire process of publishing content is similar from one platform to the next.

Make sure when you publish your article that you are following search engine optimization (SEO) best practices. This means having all of your meta titles and meta descriptions set. Also, make sure the post is discoverable by search engines and isn’t set to no-index. 

You also should promote your blog post across all relevant channels. Don’t make the beginner mistake of blasting the link anywhere and everywhere you can. Instead, you want to make sure you’re putting the post in front of people who would actually be interested in reading it.

Ideally, this means your luxury brand’s social media profiles and, if you have connections with influencers, having them share the post as well. 

The final step after you’ve published your blog post is to make sure you have performance tracking set up.

10. Performance Tracking: Monitor and analyze post performance over time

“Ensure your analytics are properly set up and tracking your posts. This will help you to measure how well your articles resonate with readers and provide the data you need to improve them.”

What doesn’t get measured can’t be improved. Don’t think that publishing a blog post is the end of the process. You will inevitably need to update the content, whether because the information is outdated or to help with rankings.

Ideally, you will already have an analytics solution set up and working. In this case, you should begin to see information about the blog post as people find it or as people click on the link you’ve shared during the previous step.

Make sure you are setting a regular schedule to review your blog posts at least once each year. This holds especially true for content that will need to be regularly updated.

Remember that updating content will help with SEO, but, more importantly, it will send trust signals to potential readers that your company keeps its content updated and therefore is a trustworthy source.

3 Examples of Highly Successful Luxury Blogs

Now that you have all of the steps for creating high-quality blog posts, let’s take a look at a few major luxury blogs. You can scour through these sites for popular blog posts as inspiration for how to create your own articles.

One thing to note, these five websites are straight blogs. However, as noted before, a blog is a valuable tool for businesses as well as informational websites. Don’t shy away from creating content for your luxury brand and missing out on valuable traffic.

Robb Report

Anyone with an interest in luxury living is likely to have cracked the pages of the Robb Report at some point. This popular luxury magazine was first established in the mid-1970s and has since become the go-to for luxury news, tips, guides, and everything in between.

The publication, with its online format, regularly posts highly targeted content that appeals to a cross-section of readers interested in different luxury niches such as automotive, aviation, food & drink, and more.

Pay close attention to the style of writing and how the publication uses photos to enhance the written content.

Luxe Digital

Luxe Digital is an online luxury blog that has significantly grown in readership since its founding in 2018. The publication focuses on business and lifestyle blog articles tailored toward a new generation of luxury consumers and business executives.

If your luxury brand caters to a younger audience, Luxe Digital can provide some inspiration regarding tone, style, and other content elements. 

Luxuo

Luxuo describes itself as a luxury lifestyle portal, with regular articles and videos covering everything from luxury style to watches, cars, yachts, business, and everything else related to luxury. Founded in 1997, the publication is a part of Heart Media Group along with publications such as Esquire Singapore and World of Watches.

The blog version, first published in 2007, is a great resource to check out due to its mature and refined style. Take note of the polished nature of each article and the particular use of high-quality imagery. 

Starting A Blog For Your Luxury Brand

While it may seem like a relic of previous decades, blogging is still very much a useful tool, especially for digital brands. Within the luxury space, brands and businesses would be wise to utilize blogging as a way to connect with, entertain, educate, and inspire their buyers.

The key is to make sure that you are creating blog articles that align with exactly what your target buyers want to read. Don’t just create content hoping to get random search traffic. For luxury brands especially, you are likely to get traffic that is not right for your brand.

Instead, take the time to truly understand your target buyers and what they want to read. Then, consistently deliver to them in a way that elevates your brand and enhances your offerings.